About
the Founder
About the Founder
Shefali Sharma is a professor of disruptive branding and innovation and a strategic advisor to individuals and organizations seeking market distinction. With a background across Fortune 500 brands and academic institutions, she has a unique ability to identify overlooked value, clarify positioning, and unlock performance potential.
​
She helps clients articulate who they are, amplify what they do best, and strengthen both presence and perception, creating clarity, influence, and sustainable growth.
About the Business
Shefali is the founder of Protégé, a strategic advisory and identity development partner for ambitious individuals and evolving companies. With a background in brand strategy, leadership development, and behavior analysis, Shefali helps clients uncover their unique value, define their identity, and elevate their presence in the market and the world.
​
The approach blends high-performance strategy with deep introspective clarity, turning hidden strengths into visible advantages. She believes clarity is the most powerful form of leverage, and teaches clients how to build brands and lives grounded in purpose, excellence, and influence.
The Mission & Purpose
Most people don’t truly know what they do best, and businesses aren’t much different. She has spent years studying people, brands, and leaders, and I’ve seen the same pattern everywhere: incredible potential being overlooked, and businesses blending into the background.
Not because they lack talent, but because they lack clarity.
Clarity of identity.
Clarity of value.
Clarity of voice and direction.
Protégé exists to change that.
​
She believes success isn’t just built, it’s developed. It happens when a person or a brand finally understands what makes them rare and learns how to lead with it.
​
My work sits at the intersection of personal potential and business strategy:
Mentoring people and guiding brands to unlock what makes them exceptional, build confidence in their identity, and operate at a level they didn’t realize was possible.