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Services

The services provided below are customizable and can be personalized to your needs.

Book a free consultation to discuss your goals and objectives so we can formulate a service offering that best fits you.

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Designed for Individuals

Define Your Value & Impact.​

What are you designed to do?  Identify your intrinsic talents—the unique abilities that set you apart and how to utilize those skills to get you excited for your next career endeavor . Through a strategic and creative approach, I’ll guide you to:

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  • Uncover Unique Value –  I help uncover the inherent strengths, differentiators, and untapped potential that define your brand’s true value, what only you can offer the market.

  • Elevate Brand Perception– I help your brand stand out by sharing best practices and innovative ideas tailored to your authentic nature, strengthening your market presence, and highlighting the value you truly bring.

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Designed for Students

Unlock What Makes You Irreplaceable.​

What will be s fulfilling career?  1:1 sessions designed to help students uncover their distinct, inherent talents, unique strengths, and personal value, so they can confidently step into the right opportunities and you become the top choice. Roadmaps are strategically designed to help you excel your life starting from your current environment. Through engaging sessions, you will:

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  • Discover their intrinsic talents and values and how to apply them in real-world careers.

  • Develop an personal brand that makes them stand out in any field.

  • Learn how to position themselves for success in college, internships, or job applications.

  •  Gain clarity on their professional path and how to align it with what they love.

  • Build confidence in their unique abilities, so they never feel replaceable.

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Designed for Entrepreneurs

Differentiate Your Brand.​

What sets you apart?  Uncover your business's core value proposition and create a strategic roadmap for market leadership. Through a tailored advisory approach, I help you:

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  • Exploring entrepreneurship but unsure how to align your business with your values.

  • Clarify your brand identity and positioning to become the obvious choice for your customers.

  • Develop a business models that are distinct and difficult to replicate. 

  • Create a strategy for sustainable growth that aligns with market trends.

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Designed for Businesses

Elevate & Scale Your Business.
How do you scale from the inside out? The Protégé Lab is a hands-on, embedded workshop and consulting experience designed for businesses ready to evolve  operationally, strategically, and creatively. As a fractional partner on retainer, I work inside your business to:

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  • Diagnose and optimize internal operations to support brand strategy & innovation  growth.

  • Structure your team for clarity, speed, and execution, aligning roles to vision.

  • Identify capability gaps and create systems that drive accountability and performance.

  • Refine your positioning to be distinct, trusted, and scalable.

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Shefali helped me bring awareness to is my values. In a world where there are a lot of options, opportunities, lifestyles, and paths, you must have an internal compass that guides you. I may have had these values somewhere in my subconscious prior to working with Shefali, the awareness of them has positively influenced my life and has made me come closer to identifying my purpose. I am now able to make decisions more effectively, visualize what I want/hope to achieve, and live without fear of failure – because I have built (and am building) a strong foundation and understanding of myself. That’s all I can ask for at this stage of my life. Shefali provided so much wisdom and value to me during these sessions, and I know that when future obstacles and situations arise, I will always reference back to discussions and conversations we had together.

Ariel Goldberg, SAP

Protege Advising, LLC

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