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Don't be the better choice.

Be the only choice.

Discover your unique value & let the world come to you.​

what we do.

We help individuals and businesses uncover what sets them apart and craft a roadmap to lead, influence, and create demand.

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​By decoding your core motivators and aligning your unique capabilities with market whitespaces, we help you build an irreplaceable identity. Our work sits at the intersection of personal potential and business strategy. Positioning you to operate and communicate at a level where you are no longer competing, but building a foundation that creates value, only you can provide. So you become the only choice.

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More about the Founder.

Designed for Individuals/Creatives/Professionals

For those looking to define their value and impact, or discovering what you are designed to do.​

Designed for Founders/Political Leaders/Businesses

For leaders looking to differentiate their brand and provide a unique value offering that sets them apart. 

Designed for Established Businesses & Executives

For businesses who want to scale and elevate their underperforming areas of their business and teams.​

Protege Advising, LLC

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